Our Services
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Business Intermediation
Enabling business around the world
Business Establishment and Development
Supporting companies to understand, open and develop new markets
Business Management and Turnaround
We support companies to understand current and future challenges adapting current operation in order to survive and thrive
M&A and Financial Restructuring
Economic-financial evaluations of companies and valuation opinions, as well as Advising companies, shareholders and investors in the negotiation process
Taxation Diagnostic Services
Identify possibilities of current tax burden reduction, as well as identify any extemporaneous credits or procedures for recovering credits
Outside Perceptions & Researches
Enabling important changes on how the company, business, products and/or services are perceived
About us
SRAP is a leading boutique consultancy firm that together with its partners and associates seeks to deliver well-rounded support to companies seeking to start or enhance businesses in new markets or enhance the already established operations in Latin America markets, always working directly with seasoned professionals to ensure quality in a higher level. Its boutique-sized staff and operational strategy enable partner-intensive services and the development of long-term close relationships with clients, with a high level of in-depth business expertise.
We work with multinational corporations, in a broad array of industries. Our partners, senior associates and of counsel advisors combine extensive professional experience and distinguished academic credentials, lecturing and writing frequently in the firm’s various areas of expertise.
We have extensive experience and deep knowledge in advising multinational companies in a broad array of industries, including trading, IT, telecom, electronics, power and utilities, oil and gas, financial services, manufacturing, and retail.
And we support businesses in 6 main areas:
Business Intermediation
Due to our global network, we enable business around the world providing business intermediation and investments in broad array of industries, including:
- Commodities in several segments such as:
– Agricultural: soybean, corn, sugar, caffe, lumber, beef, poultry and pork;
– Energy: oil and fuels (LCO, Gasoline, Ethanol, LNG, etc.;
– Metals: bauxite, copper, manganese, iron ore, rare earths, processed metals; - Financial Services;
- Manufacturing;
- Pharmaceutical supplies;
- Power, Utilities & Renewables;
- Technology: IT, Telecom, electronics;
Business Establishment and Development
Supporting companies to understand, open and develop new markets
Evaluation
- Specific market researches:
- Market size;
- Players;
- Brand perception;
- Consumption behavior;
- Evaluation of Business models considering besides the items listed above:
- Cultural differences;
- Value Chain (finding most advantageous balance between insourcing vs outsourcing);
- Identification of the right partners for outsourcing;
- Best Operational model (Local subsidiary, Local production, representative partner, master distributor, multiple distributors, etc.);
- Evaluation for new subsidiaries establishment (i.e. best form of incorporation, location, tax regime, tax planning, etc.);
- Initial Operational Costs estimations:
Pricing strategy evaluation;
Strategic Planning
- Business plan creation / adaptation to local markets;
- Support on adjustment of global directions to local market realities;
- Creation of sales policies and proper sales channel structure;
- Support to adjust sales plans vs investments vs timeline, considering local market characteristics;
Execution
Support with Business Plan implementation with:
- Top management Counseling;
- Establishment of the local operation:
- Local Subsidiary incorporation process;
- Local Subsidiary infrastructure (office, furniture, service providers, etc.);
- Operational partnerships (Local production, importation, logistics, etc.);
- General management support;
- Support on Sales with:
- Intermediation;
- Independent sales teams;
- Sales representatives; etc.
Business Management and Turnaround
We support companies to understand current and future challenges adapting current operation in order to survive and thrive
Diagnostics
The following diagnostics seeks to identify the causes, nature and magnitude of the operational and financial difficulties of the company and its markets starting with:
Business execution diagnostics
- Evaluation of Business models considering:
- Market size;
- Players;
- Brand perception;
- Consumption behavior;
- Value Chain (finding most advantageous balance between insourcing vs outsourcing);
- Identification of the right partners for outsourcing;
- Bests Operational model (Local subsidiary, Local production, representative partner, master distributor, multiple distributors, etc.);
- Pricing strategy evaluation;
- People management evaluation:
- Perception of company culture;
- Levels of Integration, engagement, satisfaction, loyalty and commitment.
Financial diagnostics
- Current value of bank indebtedness, evaluating:
- Modalities;
- Deadlines;
- Collaterals;
- Fees;
- Profile of current Financial Institutions;
- Cash flow;
- Analysis of the operational cycle of the company;
- Need for working capital;
- Analysis of accounting and management data;
- Detailed and comparative analysis of expenditure;
- Analysis of Operating Margins.
Accounting and Tax diagnostics
- Internal audition of all accounting and tax procedures of the last 5 year;
- Analysis of possible tax burden reduction and tax recovery procedures with:
- ICMS (state tax over product sales);
- IPI (federal tax over importation);
- ISS (municipal tax over services):
- PIS & COFINS (social contributions over sales):
- IRPJ e CSLL (Income Tax and social contribution over profits);
- Analysis of possible tax burden reduction and tax recovery procedures over payroll related taxes;
Strategic Planning
- Business plan creation / adaptation;
- Tax planning considering new business model;
- Planning of corporate restructure;
- Asset restructuring,
- Debt to equity ratio balance;
- Debt restructuring (terms, creditors, etc.);
- Changes in the sales policies and proper sales channel structure;
- People management planning:
- Culture establishment / adjustments;
- Establish incentives to boost Integration, engagement, satisfaction, loyalty and commitment;
- Put in place strategies to enhance quality of life in and out of the work;
- Career Plan, etc.
Execution
Support the Business Plan implementation with:
- Top management Counseling;
- Interim co-management;
- Negotiation with current creditors aiming the planned capital structure and terms;
- Negotiation with current providers and partners in order to equalize the current situation of the business, securing adherence to the new business plan;
- Create and manage new partnerships in order to enable the business plan;
- Support on Sales with:
- Intermediation;
- Independent sales teams;
- Sales representatives; etc.
- If tax recovery possibilities were identified, we take care of the entire process.
M&A and Financial Restructuring
In cases of M&A or Finance Restructuring we support companies with:
- Advising companies, shareholders and investors in the negotiation process for incorporations, mergers, acquisitions and strategic alliance projects, at the buy-side, sell-side or joint ventures;
- Economic-financial evaluations of companies and valuation opinions, as well as the development of independent assessments on capital structure, indebtedness capacity and structured financing;
- We provide advice on corporate restructuring and reorganization of corporate control and governance structures;
- We offer expertise in the definition of financial strategies and capital raising through loans or private placements.
Taxation Diagnostic Services
We provide Taxation diagnostic services in order to identify possibilities of current tax burden reduction, as well as identify any extemporaneous credits or procedures for recovering credits which may be carried out in the administrative sphere, presenting spreadsheets, legal opinion and control of procedures for the utilization of tax credits, comprising the period of the last 05 (five) years through:
- Internal audition of all accounting and tax procedures of the last 5 year;
- Analysis of possible tax burden reduction and tax recovery procedures with:
- ICMS (state tax over product sales);
- IPI (federal tax over importation);
- ISS (municipal tax over services):
- PIS & COFINS (social contributions over sales):
- IRPJ e CSLL (Income Tax and social contribution over profits);
- Analysis of possible tax burden reduction and tax recovery procedures over payroll related taxes;
Outside Perceptions & Research
With our outsider perception & research services, we bring to you key inputs from a customer / outsider point of view, enabling important changes on how the company, business, products and/or services are perceived.
- Online channels (web sites and apps):
- Quality of design;
- How easy to use, intuitiveness and fluent;
- Relevance and quality of information;
- Quality of customer interaction;
- Platforms availability and performance;
- Services:
- Quality of service delivery;
- Quality of sales service;
- Quality of customer care:
- Customer Service Call Centers (CSCC);
- On-site support;
- Products:
- Quality of the product (user evaluation):
- General perception;
- Short term usage;
- Long term usage;
- Quality of the boxing:
- Box design;
- Box quality perception;
- Unboxing process;
- Quality of user information about the product in regard to aspects such as proper translation, relevant information and level of miss information available in the:
- User manual;
- Quick installation guide;
- Box;
- Online, considering also how easy is to find;
- Quality of customer services:
- Customer Service Call Centers (CSCC);
- On-site support;
- Repair center customer interaction;
- Repair service perceived quality and time.
- Quality of the product (user evaluation):
- Public Information analysis:
Considering the public information available about the company, products, services, as well as corporate communication, which are the possible perceptions of an outsider investor, partner, competitor, customer.
Considering the previews analysis and the company’s strategic plan devise strategies for alignment of outside perception with the desired one in order to support the company’s strategy.
- Specific researches:
- Brand perception;
- Specific product perception;
- Customer service perception;
- Customer relationship perception;
- Market share / market dominance perception; and others.